While at Six Flags I had the opportunity to partner with the Customer Experience team, Marketing, Branding, and Revenue Management as a UX Lead.
My work focused on cross-functional digital growth accomplished through testing, UI design, product & content development, conversion optimization, and CMS management.
Below is an overview of projects worked on during my time with the team.
Serving as the connection between marketing, dev, and our users, a large portion of my responsibility was to develop and conduct opportunities for team members to grow.
I believe that every contributing member of an org can apply UX thinking to achieve optimized outcomes. Through hosting UX and conversion focused learning sessions I witnessed several departments experience ongoing growth!
As part of this effort I developed a series geared towards non-creative daily producers in charge of approving design work.
Here Are a Few Examples:
In an effort to optimize user experience, especially on mobile the SEO team and I launched the Navigation Redesign Project.
Redesign Approach:
Analysis Methods:
Example of Mobile Competitor Visual Audit
Following a month long research phase which included requirements gathering, I moved to the design phase. All finite UI and hierarchy decisions were made based on data gathered from stakeholders, users, and competitors.
Design Work Included:
Sampling of UI Mocks
When it came time to push the changes in to production, my front-end skills allowed me to technically support the Dev Team through launch.
Collaboration with IT Included:
Users of Sixflags.com spend a large amount of time using the calendar to help plan their visit. The landing page is one of the top visited experiences on the site.
Update Approach:
Research Included:
This project followed a similar cadence as the Navigation Redesign including designing UI mockups, executive workshops, and delivering finalized files to the Dev Team.
Before
After
The member landing page serves as a hub for existing users to find account assistance, billing, and login information.
Redesign Focus:
Results
Before and After