High-Impact Product & Marketing UX Leader

10 years experience igniting digital growth through data-led design.. Experience driving CRO & GTM initiatives, building research programs, designing end-to-end products, architecting eCommerce journeys, and guiding teams.

View My Work
Melissa-Ann Dailey

Recent Work

James Avery product customization and product page mockups

James Avery Digital Transformation

Migrated a legacy homegrown system to SFCC, while redesigning key e-commerce experiences like product detail pages and personalization tool.

  • UX Strategy
  • UI Design
  • E-Commerce Redesign
  • Front-End Development
  • Design System
  • CRO
See Case Study
Party+ Marketplace Mockups

Party+ Marketplace Platform

Integrated diverse party services and products into a cohesive, user-friendly digital marketplace for Party City.

  • UX Research
  • UI Design
  • Brand Strategy
  • E-commerce
  • Salesforce
  • Mirkal
Explore Project
Party City GTM Strategy and Content Ecosystem montage

Omni-Channel Growth Strategy

Led strategy integrating content, creative direction, and web optimization across omni-channel GTM initiatives, driving significant engagement and revenue growth.

  • GTM Strategy
  • Creative Direction
  • Content Strategy
  • Web Design
  • CRO
  • Growth Marketing
See Campaigns
Party City Design Operations Case Study Preview

Creative Operations Transformation

Overhauled Party City's creative operations, unifying a fragmented omni-channel brand experience and empowering design teams.

  • Design Ops
  • Brand Strategy
  • Process Optimization
  • Change Management
  • Design System
Explore Project

What Others Are Saying

"Melissa-Ann is a true UX/UI expert. Not only can one see immediate improvement from her work, they can also learn a lot from her willingness to share her knowledge and expertise..."

Mike Hattenschwiler Mike H. Creative Director

"Working alongside Melissa-Ann at PartyCity has been an absolute pleasure... She combines her creativity with deep user empathy to create solutions that are not only visually stunning but also perform."

Priyanka Ghodasara Priyanka G. Sr. Manager - Digital Media

"Melissa-Ann is incredibly communicative about her own expertise, breaking down complex design principles and strategies in a way that is easy to understand. Her willingness to share her knowledge taught me so much during our time working together and left a lasting impact on my own approach to problem-solving."

Ajalyn Meneses Ajalyn Meneses Sr. Product Manager

"Melissa-Ann is an outstanding leader, bringing a perfect balance of strategic vision and hands-on design expertise to every project. She consistently pushed for creativity, precision, and alignment with our company goals, ensuring every initiative not only met but exceeded expectations."

Jordan Enriquez Jordan Enriquez Sr. UX Designer

Let's Connect

Interested in collaborating or have a question? I'd love to hear from you.

Get In Touch